Seo tester6/15/2023 ![]() The group of unchanged pages is known as your control group, and the group of changed pages is known as the variant group. You then compare how the changed pages fare against the unchanged pages. SEO A/B testingĪ/B testing (or split-testing) is where you change some pages but not others. We don’t recommend this type of SEO testing because it’s unwise to assume causation with a sample size of one. ![]() Time-based testing is where you make a change to one page and see how it performs.
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